Breast Augmentation Trends in Australia

breast augmentation trends in australia - breast implant size trends Melbourne Breast Surgeon

Breast Augmentation Trends in Australia have a unique aspect to them. Why is that?  It’s because breast implant size preferences are influenced by Australian’s outdoor sporting culture, which is influenced by our geography and topography. In Part 1 of our 2 Part Blog series on the latest trends in cosmetic breast surgery and breast augmentation, we discuss why it’s such a popular procedure.

Beach Bodies and Australia’s Cleavage Culture

Most of our major cities are coastal in nature. Living in a mostly warm, sun-drenched country where a lot of time is spent outdoors means we are often at the beach or on the water (and this sun also ages us prematurely compared to people living in the northern hemisphere).

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Breast Augmentation Trends in Australia – a cleavage bearing culture

What our Australian topography means in terms of Breast Augmentation Size Preferences

What this means in terms of Breast Augmentation trends in Australia is that our active, outdoor lifestyles and our top swimwear fashion labels have an impact on what Australians find appealing in terms of breast volume, breast shape and cleavage.


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What are the Breast Implant Size Trends for Breast Enlargement?

There are TWO competing trends in terms of cleavage preferences in Australia.  

Many women seek breast implant sizes that will look amazing in a swimsuit.

But they also want a cleavage gain that allows them to participate comfortably in outdoor sports such as cross-fit, netball, running, tennis, sailing, surfing and cycling – along with indoor gym classes such as boxing, yoga and weight training.



So there’s a bit of a push-pull between having beautiful cleavage and still being able to paddle comfortably out to sea on a surfboard.

So is the Trend for Breast Implant Surgery to go Smaller or Bigger in Australia?

If you’re considering breast augmentation and have conducted thorough research online, it’s possible you’ve come across various articles and blogs declaring that “going big” is no longer the country wide trend. Whilst there will always be regional variances in Australia due to different coastal regions and sporting preferences, downsizing breasts that are overly large, or choosing or replacing breast implants with smaller rather than larger breast implants, is certainly something that we are noticing over the past few years.

breast augmentation breast implant sizes what's best?

Why our Breast Surgeons are dedicated to helping patients choose a Breast Implant size that suits them, but is NOT overly large for their frame or too heavy for their skin to support

We’re happy to see a proportionally balanced breast implant size selected by our patients, but every patient has a unique view of what they consider IDEAL – and this needs to be balanced by what will look appealing on their body.  The overall physique is a major factor on what size implant will look good or not.  Things like chest width, torso length and shoulder width, as well as height and weight and body shape, ALL influence how large (or small) the implant should be to achieve a pleasing, body-proportional balance to the breast area.


Skin matters and that’s why our Surgeons typically advise against going TOO big in breast implant size selections.

Our Specialist Plastic Surgeons are dedicated to breast surgery that is both appealing AND long lasting. They usually advise against the ‘overly large’ implant sizes for patients with smaller physiques, stretched or ageing skin OR too little skin to comfortably accommodate a larger breast implant.  That’s because the skin is somewhat limited in holding firm over decades if you put too large of an implant into the chest area.

overly large implants cause complications and can sag

If you go too large, you are very much likely to sag or eventually experience ‘bottoming out’ (where the integrity of the skin is compromised from trying to hold a heavy implant properly).  So they may look good in the short term, but not over the longer term – not to mention it’s more difficult to participate in sports or even walking when you go too large in size (this is why Breast Reduction Surgery is so incredibly popular).

Don’t follow a Trend and get Breast Enlargement Surgery for YOU and no one else

Everyone likes to look good and appearance does matter to most people, especially when we are so often outdoors and at the beaches in Australia.

So if the size or position of your breasts has long been a nagging concern to you – even a distraction – cosmetic or corrective breast surgery can certainly help you get the cleavage you’ve been wanting. All surgery has risks, however, so it’s not to be taken lightly, but it can make a huge difference for some women in body-confidence levels and fashion choices, and hence, overall quality of life.

breast augmentation trends in australia - breast implant size trends Melbourne Breast Surgeon

But our Team warns against anyone following a ‘trend’ for breast implant sizes, unless it’s the trend of following best practice strategies and choosing wisely to fit your individual physique.

Individual Results Vary and Customisation is Crucial to get a Great Breast Augmentation Surgery Result

Remember, each body is unique.  Results will definitely vary from patient to patient even if the same implant is selected and even if the individuals are somewhat similar in physique.   Great breast enlargement results come from great precision planning and full customisation – the right implant type, size and projection; the right incision choice and implant placement; and the right Surgeon, right facility and right operation at the right time.

SEND an enquiry form below or click here to get your FREE Guide to Breast Surgery.

Implant Sizes vary tremendously and there are 100’s of choices.

But the size won’t necessarily equate to cup size – it depends on what you are starting with.

The same size breast implant will not look exactly the same in two different individuals, and a great Plastic Surgeon for Breast Augmentation takes planning very seriously.  You’ll find this out when you come in for a breast surgery consultation with one of our top Melbourne Plastic Surgeons, as you’ll discover they are dedicated to extensive pre-surgery planning, precision measurements and pre-surgery markups extremely seriously. That’s because they know how important customisation of the procedure IS in terms of getting a great breast augmentation result for each and every patient.  

One Size Does Not Fit All when it comes to Breast Augmentation

Larger, taller people with wide chest areas or wide hips may need larger implants to look balanced; smaller individuals may need an entirely different breast implant size and profile. Did you know there’s even a digital solution to help you choose the right size for your body? Many of our Surgeons use a combination of Vectra 3D imaging, which gives you a mock-up 3D view of your physique with a different breast size, and a range of bra sizers, which lets you feel what it might be like to have a larger, fuller breast volume and curvier cleavage.  Both work well, individually or in combination, to help patients envision or feel what it might be like to have curvier cleavage and fuller, firmer breasts.



Choose for You but Know what the Ramifications Are of Choosing a Too Large Implant

Some women do prefer a very pronounced breast appearance, however, and ask for very large breast implants for their Augmentation surgery.  The key issue for women who prefer extremely LARGE breasts (above the now-traditional B, C and D cup options), is the integrity of their skin.   If this is your preference, it may help to discuss the possibility of large breast implants making your breasts (a) look out of proportion OR out of balance, (b) throwing off your posture and balance, or (b) causing your breast skin to become saggy or droopier at an earlier age.

breast augmentation trends in australia - breast implant size trends Melbourne Breast Surgeon

Customisation is the key to a Great Breast Augmentation Surgery Result – and that includes the Breast Implant size, shape and placement.

Whatever ‘breast look’ or cleavage  YOU are wanting to aim for through breast surgery NEEDS to suit your overall frame in order look appealing AND natural. Unless, of course, you’re WANTING a more “glamorous and showy” look or work in a field where large, heavy breasts are an advantage.

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What women want in a Breast Augmentation Surgery in Australia in 2017

Please read part 2 of this series on Breast Augmentation Trends and Breast Implant Size Trends in Australia, which will be online tomorrow.  Send an enquiry form to be kept up to date about the latest Cosmetic Surgery techniques and Skin Care and Cosmetic Injecting trends in anti-ageing and facial enhancement; or ask us about our other surgery options for women and men, including Breast Reduction or Breast Lift Surgery, Nipple Reshaping Surgery, Rhinoplasty (Nose Surgery), Eyelid Surgery, Tummy Tuck/Abdominoplasty, Liposuction and more. We also work closely with the incredible Cosmetic Injecting team and Dermal Clinicians at Coco Ruby Skin & Anti-Ageing, who offer fat reduction without surgery, if you are wanting to reduce excess fat in certain areas of the body (such as a “lump or bump” from your thighs, belly, hips, arms and more).

Ready for a consultation or to get your FREE guide to surgery? Send an enquiry form, below, or phone us during clinic hours on (03) 8849 1444.


  1. Melvin A. Shiffman (16 September 2008). Breast Augmentation: Principles and Practice. Springer Science & Business Media. pp. 291–. ISBN 978-3-540-78948-2.
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